How Amazon Is Trying To Stop Package Theft

Every day, 1.7

million packages are stolen or go
missing off doorsteps across the

country. This is higher than it's ever
been before and it's costing Amazon

and other sellers millions.

Expansion of online retail has resulted
in expansion in the crime of

package theft, which brings you to something
around $9 billion a year in

stolen packages. Now creative solutions
are popping up everywhere, from

doorbell cameras to automatic locks,
porch lockers to alternative pickup

points. Big and small companies and everyday
people are trying to stop the

thieves. This is a custom built bait
package that is recording him on four

different cameras and it's about to unleash
a pound of the world's finest

glitter along with
some other surprises.

We wanted to find out who's losing
the most when a package goes missing

and what are Amazon and other
companies doing to fight back?

A 2019 survey
conducted by insuranceQuotes.com

found that nearly one in five
Americans report having a package stolen.

And according to a new study by
C+R research, each stolen item costs an

average of $109 to replace, a cost
typically passed down to the seller

who's responsible for the
refund or replacement.

A lion's share of the loss is
being absorbed by the entity doing the

greatest amount of selling, which
in this case is Amazon.

Amazon Prime members say they receive on
average 51 packages at home every

year, and all respondents spent an average
of $222 a month on online

orders. However, 42% of customers say
they avoid buying expensive items

online because of theft, meaning Amazon is
missing out on even more sales

revenue. In total, the thefts add up
to more than $25 million in lost

goods and services each day.

There are stories and anecdotes out
there about more organized thieves

actually following trucks and picking
packages up off of porches.

But the majority of package theft
occurs from someone walking down the

street, seeing an opportunity
and grabbing it.

Wakefield Research conducted a study on
package theft in 2018 that was

sponsored by Comcast,
which owns CNBC.

In urban areas, you see as much as
35 % of adults saying that they've

personally had a package stolen.

In a suburban area, that figure is 20
% and in rural areas it's 13 %.

SafeWise also conducted a study.

It found the places with the highest
rates of package theft are the Bay

Area, Salt Lake City and Portland.

Between like 10 and three is going to
be the busiest time and it's usually

a time when people are at work
or at school or out running errands.

The nicer neighborhoods get packages stolen
far more than what you would

think are the rougher sides of town.

And I think because they're
going after the better booty.

So what happens when
a package is stolen?

According to C+R Research, victims will
alert more than one entity.

83 % contact Amazon or the seller, 60
% contact the delivery service, 48 %

checked with neighbors and only
13 % called the police.

So who is it that's
financially responsible for the loss?

Your major sellers, your Amazon,
eBay, are replacing stolen goods.

The shippers themselves largely
aren't incurring this cost.

Now some like FedEx will offer
$100 worth of default liability.

You can purchase more.

U.S. Postal Service offers zero liability
but you can, of course, purchase

more insurance. But on the whole that
$9 billion is being absorbed by the

sellers. Even though it may seem
like Amazon replaces your item

immediately after a theft, if that item
is sold by a third party, that's

who pays for the
replacement or refund.

You can also contact the carrier, the
shipper, but they are going to try

to get recourse again
from the seller.

But your best chance is to go to
where you bought it from and see if

they'll send you out another one.

It's up to the discretion of the
seller whether they want to replace your

item. At the end of the day, it's
the consumer who pays for this because

think about it, the rates
have to go up.

You can't afford to keep
having this type of loss.

Although many police departments don't
track package theft specifically,

the numbers are definitely up.

Denver, for example, saw a 68 %
increase in package theft from 2015 to

2018. Because small retailers and huge
sellers like Amazon are spending

more on refunds and replacements every
year, they've got a big incentive

to stop the crimes. One solution
the e-commerce giant offers is an

automatic front door lock system called
Amazon Key, available in 50 cities

for free with compatible
smart lock kits.

It lets users unlock the front
door remotely, allowing a delivery person

entry into the home. Amazon Key
can also open certain garages and

compatible cars, allowing packages to be
left in a trunk, for example.

And building managers can use Amazon
Key for Business, giving delivery

drivers a smart fob with time limited
access to drop off packages inside

an apartment complex. However, C+R Research shows
that only 4 % of package

that victims use Amazon Key.

That number may be
low for one reason.

Even though you can literally watch it
in real time, the idea of unlocking

your door for a stranger while you're not
there so they can go in to your

home I think strikes
some people as disquieting.

And then there's Amazon lockers.

Packages are left inside these automatic
electronic lockers for pickup at

convenience stores, grocery stores, apartment
buildings, malls and other

locations in more than 900 U.S.

cities. Locker+ locations, often on college
campuses, are staffed and can

hold packages for up to 15 days.

Amazon also offers pickup in-store at
certain retailers such as Rite Aid,

GNC, Health Mart and Stage Stores.

We have 11 % who said that
they're sending their deliveries to an Amazon

locker or similar type of service.

And then we have 10 % who said
that they use some sort of package lockbox.

These individual lockboxes like these from
Kingsley Park are often secured

to a porch where carriers enter
an access code to leave packages.

And then finally, we have 18 %
of respondents said that they wind up

sending their deliveries to
their work address.

Amazon says the vast majority of
deliveries make it to customers without

an issue and that its
customer service is available 24/7.

Amazon Map Tracking also allows customers
to view the progress of their

delivery in real time when
a driver is close.

And for packages delivered by Amazon
it offers a photo on delivery.

Of course not all online
shopping happens on Amazon.

So there's also a variety of
smaller companies offering electronic smart

lockers. It's really tough to put a
canoe into our lockers or a mattress,

but other than that, we put tires all
the time, we take some pretty big

items through the lockers.

Parcel Pending has 4,000 locker locations
at retail and grocery stores,

companies and apartment complexes in
48 states and Canada.

We've been working with one e-tailer
who ships over 300 million packages

and they have talked about tens of
millions of dollars of loss in

packages. And so to put in a
solution like an electronic locker system,

for them it's almost a drop in the
bucket because the loss in packages is

not an insurable event for them.

So it's coming out of their pocket.

When lockers aren't an option, consumers
often turn to more homegrown

solutions.

About a third of consumers will actually
have a package delivered to a

friend or have a friend or neighbor
or family member pick up the package.

Some things are more extreme.

We actually found one in five have taken a
sick day or called in a PTO or

vacation day to their employer so that
they could be home specifically to

receive a package that they
were afraid might be stolen.

The carriers themselves now offer a
solution too: skip porch deliveries

altogether by picking up your
package at a storefront.

We've got between the UPS Stores and
then we announced a partnership with

CVS, Michaels, Advance Auto to add a
third one in there, where receivers

can say, okay, I want my packages
delivered in those stores as opposed to

their home. UPS says it delivers around
20 million packages every day and

that 63 million customers have signed
up for its My Choice program.

Customers can schedule deliveries, reroute
packages or set their default

package delivery location to one of
40,000 secure access points around the

world. In the next year or so,
90 to 95 % of the U.S.

coverage will be within five miles
of a UPS access point.

FedEx, which says it delivers 15 million
packages a day, has a similar

program called Delivery Manager.

It lets customers enter specific instructions
for where and how couriers

should make a delivery or lets you reroute
a package for pickup at one of

14,000 retail locations like FedEx
Office stores, Walgreens, Krogers and

Albertsons. By 2026 we expect the
growth to be roughly 100 million

packages a day.

So we're going to have to have plans
in place to make sure that there

aren't packages laying out on people's front
porches for hours or in some

cases days if they're not home.

And USPS offers a service called Informed
Delivery, which it says has more

than 21 million subscribers.

It offers a snapshot of every
day's expected deliveries and allows

subscribers to opt for a package to be
held at a post office instead of

being left at the front door.

FedEx, UPS, USPS and other
carriers also offer package tracking.

And although you can file a claim
for missing packages if they were

insured through the carrier, it's
typically not the carrier's

responsibility once it's arrived.

Once a package is delivered, it's
out of our custodial control.

And so it's really up to law
enforcement to work directly with consumers

on any reported theft.

There's a handful of outside
companies like TrackerSense and Logistimatics

that make one time
GPS trackers for packages.

And then there's startups trying
to streamline the entire tracking

process. LA-based Route recently launched
its app to offer one-stop-shop

tracking for consumers.

So you open up our app and
you see everything that you've ordered from

every merchant in a
single map interface.

Route says its algorithms can detect
if a package is wrongfully reported

as stolen, helping reduce loss
for its 1,800 merchant partners.

And for a fee of 1 % of the
item's value, Route will also cover the cost

if a package is stolen. Once the
carrier usually drops the package off on

a porch, their job of delivering that is
done and a lot of times that's

why they're taking pictures now to show,
you know, the proof that the

package was actually delivered.

We're pretty alone on an
island in covering porch pirating.

Doorbell cameras are now a common way
that consumers try to protect their

packages once they're no
longer the carrier's responsibility.

C+R Research found that 25 %
of package theft victims install doorbell

cameras like the systems
made by Boston-based SimpliSafe.

It's making sure that we have
that reliable, high quality video footage

where you're going to capture the face of
the person on it so that if

somebody does steal a package, we
can follow up on that.

But doorbell cameras don't only
capture those with bad intentions.

Their American flag that they had outside
their front door had fallen down

and the moment captured on video was
a neighbor walking by, seeing that,

righting the flag and saluting to
the flag before moving on.

If a crime is underway, SimpliSafe
now offers realtime monitoring of video

footage when an alarm is triggered and
can dispatch police to the home.

They will know that this is not a
false alarm, it's not a waste of time.

This is a really valuable use of their
time to catch a crime in action.

And there's a lot of controversy.

Some people feel like, you know, it's
giving a lot of access to Big

Brother. But I think we all want
Big Brother helping us when it's helping

us recover from a crime.

SimpliSafe's video doorbell costs $169 and
it offers a smart lock starting

at $99. Competitor Ring
starts at $99.99.

And Google's Nest Hello video
doorbell starts at $229.

The problem with that is you get a picture
of the bad guy and you see the

bad guy walk away with the package.

But what are you going to
do with the bad guy?

Who's going to go after him and
is anything really going to happen?

And are you going to catch
the guy who took your item?

Typically not.

Hey, put that down.

Screenshots of package thieves from these
doorbell cameras often end up

posted online in forums like Nextdoor
in hopes the community will

recognize and stop the thieves.

More and more, neighbors are taking
matters into their own hands from

baiting thieves with garbage-filled packages,
boxes rigged to explode with

blank shotgun shells, or the infamous
glitter bomb packages planted by a

former NASA engineer.

We would want to encourage people not to
take the law into their own hands

and to go through the proper process of
alerting police and not try to set

anything up that could
be potentially dangerous.

Carriers and law enforcement recommend filing
a police report when a

package theft occurs. When you see
the same body type and disguise

happening repeatedly in a neighborhood and
you're keeping that footage and

you're sharing it with local law
enforcement, there's a much better chance

that you are going to catch someone.

Still, even with a police report, the
chances of catching them are slim.

It's actually really quite difficult to
find people who are doing this,

really unless you're caught
in the act.

The Denver Police Department, one of
the few that tracks package theft,

says it arrested 7 %
of package thieves in 2018.

The U.S. Postal Inspection Service
is your best bet.

However, they were able to make arrests of
less than 1 % of the number of

packages that are being
stolen per year.

And that's just arrests. It's not
convictions and it's not necessarily

finding any of the lost loot.

USPS says postal inspectors arrested almost
2,500 suspects for theft of

mail and packages in 2018.

The average value of a stolen package
is far below what would constitute a

felony. In California, for example, the item
needs to be worth more than

$950. But in South Carolina, a
proposed Defense Against Porch Pirates Act

would make it a felony. And in
Texas, lawmakers recently passed a bill

that would fine package thieves between
$4,000 and $10,000 with a possible

jail sentence between six
months and 10 years.

And some police departments have
experimented with beating thieves with

packages and staking out doorsteps.

The reality is, as Amazon continues
to bring more shoppers online, there

are simply more opportunities for
these easy, simple thefts.

I think it's our job to
continue innovating because there will be

continued innovation on the
criminal side as well.

Amazon and other sellers are highly
motivated to stop the huge losses

incurred by package theft, which
means the solutions are constantly

improving from doorbell cameras, tracking
and secure locations for package

delivery. There will come a time when we
look back at the way we handled

e-commerce deliveries, and I think
it'll probably seem fairly primitive

that you just have these
cardboard boxes sitting on porches.

Whether it's things like the
Amazon Key or lockboxes, technological

innovation is so robust right now and
especially if you combine that with

an opportunity for individual entrepreneurs
to make money from solving

this problem, I really think that it
will be figured out to some extent.

I actually think it's probably gotten
a little tougher for criminals to

steal something because there's more
attention paid to this, consumer

awareness on it is growing,
which our data reflects.

But you're starting from
a pretty easy position.

This is not a
difficult crime to commit.

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